Designing a point of purchase display (POP) – that works for you
Part - 3
By: Scott Buchanan
Wire to Wire Manufacturing Ltd.
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How many sku’s will I require and how many facings per product type will I require?
This question may or may not be an easy one to answer. Let’s consider the number of sku’s that you are offering to a store. Let’s assume your product is scented soaps that you are selling and you have 24 different scents that you currently offer. The store may simply pick 12 different scents and say let’s start with these. If that’s the case or something similar then your decision has been made for you. You have 12 skus to display. Now how many facings? Well now we are beginning to design. Have you considered product shipping containers? If the soap comes packed 12 bars per box per scent and the display is capable of holding 12 scents, then the absolute minimum that I would want to display would be 12 scents x 12 bars per box = 144 bars of soap. Your ideal design should consider this denominator of 144 and work around that number. Let’s now consider a shipment of 288 bars of scented soap shipped into a store with a pop display rack. 2 full boxes of 12 scents are placed onto the display. 6 bars per facing = 4 facings per scent. Try to consider future orders as well as changes to ordering patterns as the design evolves. If the sell through is good the store may say lets throw the other 12 scents on the rack also and test them out with the original 12 scents. We have facings built into the display that house multiples of our box size so that works well as the ordering patterns change. If we had 3 facings of 8 that would have worked for the original 12 scents with 2 boxes per order but when the change takes place we end up with part boxes in the storeroom or only partially full facings in the display rack.
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Please contact us at Wire to Wire with any ideas or questions you may have. Call us toll free in Canada and the United States at 1-866-760-WIRE(9473).